November 1, 2011 – April 30, 2012 (175 consecutive staffing days) a core ICE team of 12 are trained to manage and promote the DS3 range of vehicles to the general public in Westfield Shopping Centre, London The promotional area is staffed 09.00 – 21.00 7 days per week The ICE team are responsible for ensuring the stand and vehicles are secure at all times. The vehicles must be presented professionally and the stand area should be kept clean and in good order at all times The team are fully trained to have full knowledge of the DS3 range and a good overall knowledge of the entire Citroen range
“Other people saw problems but Lisa only ever saw solutions! This was a massive marketing success, and it simply couldn’t have happened without ICE”
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